Out of 22 million babies born in India annually, less than 10 million are breastfed within the first hour of life. This means over 12 million newborns miss the benefits of immediate breastfeeding which include a stronger immune system, reduced risks of infections and better long-term health. The situation is alarming especially in a country battling high newborn mortality rates.
Why Is Breastfeeding Overlooked?
For many mothers undergoing C-sections, there’s an assumption they need rest or cannot breastfeed. However with proper guidance and support, many can start breastfeeding successfully. Unfortunately, many hospitals promote formula feeding instead influenced by incentives like bonuses or honorariums offered by formula companies to medical staff.
Evidence shows that when health workers lack the training or resources to support breastfeeding, formula feeding becomes the default. Additionally, private hospitals which account for 8 million births annually prioritize financial gains over promoting breastfeeding. Unlike public hospitals which follow government guidelines, private facilities often escape accountability.
Breastfeeding Benefits Far Outweigh Formula
Breastfeeding doesn’t just benefit babies, it helps mothers too. It reduces postpartum bleeding, lowers the risk of certain cancers and aids recovery. For families, it’s a cost-effective option compared to expensive formula feeding.
Despite these advantages, breastfeeding rates in India are declining. Between 2016 and 2021, 17 states reported drops in early breastfeeding practices.
A Call to Action
The first hour after birth known as the “golden hour,” is crucial for skin-to-skin contact and breastfeeding. Hospitals must adopt the WHO-UNICEF’s 10 Steps to Successful Breastfeeding and India’s Mother’s Absolute Affection (MAA) program.
Both public and private hospitals should focus on training their staff implementing breastfeeding-friendly practices and complying with the IMS Act which bans the promotion of formula. Without these changes, India will continue to fail millions of mothers and babies.
Breastfeeding is not just a personal choice; it’s a systemic responsibility. Hospitals, health workers and policymakers must create an environment where breastfeeding becomes the norm, not the exception.
